Cultural Tourism Experience Quality in Red Tourism Areas:Based on Network Text Data
Excavation and recognition of cultural elements in red tourism areas is the key to improving tourism experience quality.Taking the Xibaipo Red Tourism Zone as an example,and comprehensively employing network text analysis,grounded theory,IPA analysis techniques,etc.,this paper constructs a conceptual model of cultural el-ements,analyzes and evaluates tourism experience quality of cultural elements under big data in red tourism areas.The findings demonstrate that:The overall perception of tourists toward the Xibaipo Red Tourism Zone is mainly on historical review,red tour,tourist attractions and red spirit,with the overall emotion being positive;in the content of tourism experience,the three tiers of regional traditions,historical landmarks,and cultural experiences serve as both the source of the tourism experience content and the tourist perception time-series of cultural elements in the Xibaipo Red Tourism Zone;in respect of tourism experience quality,tourist evaluation of the Xibaipo Red Tourism Zone has been improving as a whole,natural landscape and humanistic spirit give tourists high-quality tourism ex-perience,but there are still numerous problems needing improvement in the living atmosphere,architectural styles,red story excavation,etc..
Red tourismCultural elementsExperience qualityNetwork analysisGrounded theory
NETL
NSTL
万方数据
