Research on the Optimization of Health and Wellness Service Quality——A Case Study of Company B Health and Wellness
Following the release of the"Healthy China 2030"Planning Outline,the health service industry has become a core part of the national strategy,and the health and wellness service industry has had unprecedented development opportunities.This paper constructs a service quality evaluation indicator system from the five dimen-sions of tangibility,reliability,responsiveness,assurance,and empathy,through questionnaire surveys and inter-views,and comprehensively assesses the current state of foot health and wellness services offered by Company B,re-vealing shortcomings in the service.The findings indicate that although service providers excel in hardware facilities and skills,there is still room for improvement in responsiveness and assurance.Based on these findings,this study proposes a series of optimization strategies,including enhancing staff training,improving the customer waiting expe-rience,increasing service personalization,and strengthening service response efficiency,in order to enhance custom-er satisfaction and loyalty,thereby promoting the sustainable development of the foot health and wellness service in-dustry.
Health and wellness servicesFoot healthService quality assessmentCustomer satisfaction
NETL
NSTL
万方数据
