A Preliminary Study of "Speculation" and Its Governance under the Internet Platform Economy
Under the background of the development of the Internet platform economy,special commodities rep-resented by sneakers derive symbolism,storage,circle and speculation on the basis of usability.Research on the speculation mechanism and governance path of such commodities under the Internet platform can help guide the healthy and orderly development of Internet platform capital.Business formats and modes related to the platform economy provides technical means and opens up trading space for"speculation",the expansion of consumer de-mand and upgrading of consumption structure is the potential thrust of"speculation",industrial transformation is the real condition of"speculation",and circulation is the main field of the phenomenon of"speculation",and capital is the dominant force in the formation of speculation mechanism and the back pusher.In the process of spec-ulation,the brand side of the supply side of sneakers,Internet platforms,dealers and shoe speculators jointly partici-pate in the division of profits,which,on the one hand,promotes the transformation and upgrading of commodities im-prove the quality and efficiency,and optimize the consumer experience from multi-dimensions,but also exposed a series of contradictions and problems.To govern the phenomenon of"speculation",it is necessary for the govern-ment and the market to form a joint force to guide the healthy development of related industries and business for-mats,build legal and compliant business modes,and enable consumers to consume rationally.
Internet platform economySpeculation mechanismConsumption phenomenonIndustrial trans-formation and upgrading