From Cultural Memory to Cultural Economy:Breakthrough of Short Video Platforms with Capital Assistance
Cultural memory generates cultural identity within a common group,and people pursuing cultural memory is the internal motivation of sustained operation of cultural economy;cultural economy promotes the regen-eration of cultural memory,thereby achieving the inheritance and development of cultural memory;demand drives the market,and shaping new cultural memories further promotes the development of new cultural markets.As an in-terdisciplinary field,cultural economy follows the development of market economy laws and is also influenced funda-mentally by cultural content.The two are interdependent and develop together.In recent years,there has been a fre-quent emergence of phenomenal events in the capital market that utilize cultural memory packaging,which brings about a new improvement in the consumption level of the cultural market,or leads to a depreciation of the audience's cultural taste due to the pan-entertainment;simultaneously,the influence of online dissemination on cultural space will bring profound changes to the inheritance,regeneration,and transformation of cultural memory.This pa-per analyzes the action mechanism of cultural memory as a spiritual value attached to cultural products and services in the cultural economic market,and qualitatively analyzes the relevant data of short video platforms to demonstrate how short video platforms can become important tools for cultural economic development under capital driving,while improper use can leave behind sequelae that affect social and cultural governance.The long-term stability and prosperity of cultural economy still require deep cultivation of cultural products and services with memory points and differentiation,balancing the relationship between economic development and cultural development.
Cultural economyIdentity recognitionBig dataCommercializationMemory regeneration
万方数据
维普
