How Does Information Consumption Affect Enterprise Market Share?——A Quasi-natural Experiment Based on Information Consumption Demonstration City Construction
Information consumption is a new form of consumption under the background of the rapid develop-ment of digital economy,which has a deep impact on all aspects of enterprises by effectively stimulating domestic demand and promoting the digital transformation of enterprises.By analyzing the effect of information consumption on micro-entities,we can better provide relief for enterprises and promote high-quality economic development.Starting from the perspective of enterprise market share,and based on the data of Shanghai and Shenzhen A-share enterprises from 2011 to 2019,this paper analyzes the impact of information consumption on the market perfor-mance of enterprises by using the double-difference method,and further analyzes the moderating effect of enter-prise innovation.The results show that:(1)Information consumption enhances the competition of enterprises among the industry and reduces the market share of listed enterprises;(2)the impact of information consumption on the market share of enterprises has regional and industrial heterogeneity:it has a significant negative impact on the mar-ket share of enterprises in the eastern region and a significant positive impact on the market share of enterprises in the central region;the negative effect on the market share of capital-intensive enterprises is significantly stronger than that of labor-intensive enterprises;and(3)the introduction of enterprise innovation shows that enterprise inno-vation input and innovation efficiency play a moderating role in the process of information consumption affecting en-terprise market share:high enterprise innovation input will enhance the negative impact of information consumption on enterprise market share;the high innovation efficiency of enterprises will reduce the negative impact of informa-tion consumption on the market share of enterprises.
Information consumptionEnterprise market shareInnovation inputInnovation efficiency
万方数据
