经济论坛2024,Issue(10) :83-97.

信任视角下企业数据共享意愿行为研究——基于三方演化博弈分析

Research on Enterprise Data Sharing Intention Behavior from the Perspective of Trust——Based on Tripartite Evolutionary Game

郝雅辉 邢明强 张子权
经济论坛2024,Issue(10) :83-97.

信任视角下企业数据共享意愿行为研究——基于三方演化博弈分析

Research on Enterprise Data Sharing Intention Behavior from the Perspective of Trust——Based on Tripartite Evolutionary Game

郝雅辉 1邢明强 2张子权3
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作者信息

  • 1. 天津财经大学商学院,天津 300222
  • 2. 西安交通大学管理学院,陕西西安 710000;河北省人力资源社会保障科学研究所,河北石家庄 050000
  • 3. 河北省人力资源社会保障科学研究所,河北石家庄 050000
  • 折叠

摘要

数据安全是加入工业互联网平台的企业管理者所直接关心的问题,探究企业共享数据行为及演化规律对于促进企业共享数据、提升平台数据安全和工业互联网体系健康发展具有重要意义.基于演化博弈理论研究方法,构建政府、工业互联网平台和企业的三方演化博弈模型,分析各方主体的策略稳定性和系统均衡点稳定性.研究结果表明:积极共享额外收益的增加和潜在数据泄漏风险的降低能够促进企业积极共享;当积极共享的收益超过一定阈值时,鼓励企业更加信任平台,可以与平台分享更多数据;平台积极保护状态下所面临潜在数据泄漏风险的上升和实施积极保护成本的增加不仅影响平台保护的积极性,还会影响企业的策略选择;政府对平台的奖励要适当.通过仿真分析验证稳定性分析的有效性,并对政府、工业互联网平台和企业的行为决策提出了对策与建议.

Abstract

Data security is the direct concern of managers of industrial enterprise accessing the industrial Inter-net platform.Exploring the data sharing behavior and evolution law of industrial enterprises is of significance for pro-moting enterprise data sharing,improving the platform data security and the healthy development of the industrial Internet system.Based on the research method of evolutionary game theory,this paper constructs a tripartite evolu-tionary game model of government,industrial Internet platform and industrial enterprise,and analyzes the strategic stability and system equilibrium point stability of each subject.The results show that:The increase in extra returns and the decrease in potential data leakage risk from active sharing can promote the active data sharing of industrial enterprises;when the returns of active sharing exceed a certain threshold,industrial enterprises are encouraged to trust the platform more and share more data with the platform;the rising risk of potential data leakage and the in-creasing cost of security protection in the platform active-protection not only affect the initiative of platform active-protection,but also affect the strategic choice of industrial enterprises;the amount of rewards provided by the gov-ernment to the platform should be appropriate.The validity of stability analysis is verified by simulation analysis,and the countermeasures and suggestions are put forward for the behavior decision-making of government,industri-al Internet platform and industrial enterprise.

关键词

工业互联网平台/数据安全/演化博弈/数据共享

Key words

Industrial Internet platforms/Data security/Evolutionary game/Data sharing

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出版年

2024
经济论坛
河北省社会科学院

经济论坛

CHSSCD
影响因子:0.394
ISSN:1003-3580
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