Platform-based Mass Entrepreneurship:Types,Mechanism and Application Promotion
In the era of platform,establishing a new platform or connecting existing platforms to provide supplements are becoming the basic paradigm and action direction of entrepreneurship.It is more feasible to connect the existing platforms for the mass.Platform-based entrepreneurship,by means of two-sided or multi-sided market space or platform organization's authoriza-tion to provide supplements,with the help of platform resources and the value network,is an entrepreneurial mode that has busi-ness control over supplements and residual control.There are two basic types:platform organization embedded and platform mar-ket entered.The latter is divided into five types including platform carriage,market platform,park platform,community platform and network platform.Platform-based entrepreneurship needs to be implemented by finding platform space,filling the gap of value network,borrowing platform power and setting value barriers.It makes entrepreneurship more efficient and less risky,which is of great significance to promote the mass entrepreneurship,and it is necessary to promote its application.
万方数据
维普
