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平台经济统一大市场:理论逻辑与实现进路

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统一大市场是加快构建新发展格局与推动高质量发展的必由之路.平台经济作为面向数字市场的重要经济形态,是支撑全国统一大市场建设的重要内容.从战略逻辑、竞争逻辑、价值逻辑论述了平台经济统一大市场建设的理论逻辑,重点剖析了平台经济统一大市场建设需要的核心要素与主要运行机制,认为互联互通的平台企业、自由流动的双边用户、全面协同的数字产业链供应链、高效贯彻的常态化监管理念是其核心支撑要素,生产端自由流动的资源与生产要素、消费端供给牵引需求与需求引致供给的双元融合、分配端公平与效率兼具的利益分配机制是其主要运行机制.当前,构建平台经济统一大市场面临互联互通机制有待强化、数据要素互操作制度尚未建立、常态化监管框架有待进一步完善、政府不当干预与平台发展失衡等难题.深化平台经济统一大市场建设需要从全面推进平台企业互联互通、有序推动数据要素市场化、逐步推动平台经济常态化监管理念落地、持续强化平台经济反垄断等方面重点发力.
Platform Economy Unified Big Market:Theoretical Logic and Realization Approach
The construction of a unified big market is an inevitable move to build a new development pattern and promote high-quality economic development.Platform economy,as an important economic form oriented to digital market,is an important content to support the construction of national unified big market.The article takes the lead in discussing the theoretical logic of the construction of the unified big market of platform economy from the strategic logic,competitive logic and value logic,focuses on analyzing the core elements and main mechanisms required for the construction of the unified big market of platform economy,and believes that the interconnected platform enterprises,free-flowing bilateral users,comprehensive and coordinated digital in-dustrial chain supply chain,and efficiently implementing the concept of normalized regulation are the core elements to support the platform economy.The free-flowing resources and factors of production on the production side,the dual integration of supply and demand on the consumption side,and the benefit distribution mechanism that combines fairness and efficiency on the distri-bution side are the main operating mechanisms.At present,there are systemic problems in building a unified platform economy market,such as the interconnection mechanism needs to be strengthened,the orderly and smooth flow of data elements fails to op-erate efficiently,the normalized regulatory framework needs to be further improved,and there is an imbalance in the boundary between the platform market and the government's governance.In the future,to deepen the unified platform economy market con-struction,it is necessary to comprehensively promote the interconnection and interoperability of platform enterprises,orderly pro-mote the marketization of data elements,gradually promote the concept of normalized regulation of the platform economy,and continuously strengthen the anti-monopoly of the platform economy.

Platform EconomyPlatform EnterprisesUnified Big MarketNormalized Supervision

钱贵明、阳镇

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南京大学商学院

中国社会科学院工业经济研究所

清华大学技术创新研究中心

平台经济 平台企业 统一大市场 常态化监管

中国社会科学院登峰战略企业管理优势学科建设项目国家电网公司科技项目

DF2023YS251400-202357346A-1-1-ZN

2024

经济学家
西南财经大学 四川社会科学学术基金会(新知研究院)

经济学家

CSTPCDCSSCICHSSCD北大核心
影响因子:2.594
ISSN:1003-5656
年,卷(期):2024.(7)
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