Exploring the Educational Effectiveness of WeChat Official Account Used by College Counselors under the Background of"Internet plus"
In the era of We Media,WeChat official account has become one of the main ways for college students to obtain information and one of the important carriers for college counselors to carry out ideological and political educa-tion.In view of the current common problems of college official account,such as unclear positioning,lack of rich forms and content,and lack of innovation,colleges and universities should accurately grasp the actual needs of young students'growth and development,and further optimize the supply of online cultural content and constantly improve the effectiveness of online education of counselors by optimizing top-level design,closing to students'needs,following hot spots and taking advantage of opportunities,and focusing on effective participation.
college counselorscampus WeChat official accounteducational effectiveness
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