Innovation and Practice of Talent Training Model for Marketing Majors in Higher Vocational Education under the Background of Digital Economy—Take Jiujiang Vocational and Technical College as an Example
In the context of the digital economy,there are many problems in the marketing major of vocational colle-ges,such as unclear talent training goals and positioning,insufficient innovation in talent training models,lagging adjust-ment of curriculum system and content,superficial and unsystematic practical teaching,and a single teacher structure.Tak-ing the talent training model reform practice of Jiujiang Vocational and Technical College as an example,this article proposes suggestions for clarifying talent training goals and positioning,constructing a talent training model that integrates job,course,competition,and certificate,optimizing curriculum systems and reconstructing course content,innovating the form of"four truths and six pairs"of industry-education integration,creating shared teaching resources,and forming a structured teaching innovation team.These suggestions are aimed at helping higher vocational colleges achieve the goal of cultivating high-quality digital marketing talents who understand technology,are good at planning,and are proficient in marketing.
digital economymarketingdigital marketingtalent cultivation
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