Objective To analyze the influencing factors of the reading quantity of the Beijing 12320 WeChat official account.Methods A total of 309 messages sent via the Beijing 12320 WeChat official account from January 1,2020 to December 31,2022 were selected to analyze the influence of the article position,topic,type,title sentence structures,title content,and title words number on reading amount.Results Headline articles had a higher reading quantity than non headline articles;health science popularization articles had a higher reading quantity than non health science popularization articles;non declarative title articles had a higher reading quantity than declarative title articles.Conclusion The article position,topic and title sentence structure affect the reading quantity of messages.By pushing the most important content in the headline position,focusing on pushing health popular science articles,and using interrogative sentences,rhetorical questions,exclamatory sentences in the title can be increased the reading amount of the health field WeChat official account.
WeChat official accountArticlesReading quantityInfluencing factor
国家科技期刊平台
NSTL
万方数据
