摘要
目的 分析"北京 12320"微信公众号推文阅读量的影响因素.方法 选取2020年1月1日—2022年12月31日"北京12320"微信公众号的推文共 309篇,分析推文位置、推文主题、推文类型、标题句式、标题内容、标题字数等因素对阅读量的影响.结果 头条文章的阅读量高于非头条文章,健康科普类文章比非健康科普类文章的阅读量更高,非陈述句标题文章的阅读量高于陈述句标题文章.结论 推文的位置、主题和标题句式对推文阅读量产生明显影响.可通过在头条位置推送最重要的内容,主要推送健康科普类文章,在推文标题中使用疑问句、反问句、感叹句等方式,提高健康领域微信公众号推文的阅读量.
Abstract
Objective To analyze the influencing factors of the reading quantity of the Beijing 12320 WeChat official account.Methods A total of 309 messages sent via the Beijing 12320 WeChat official account from January 1,2020 to December 31,2022 were selected to analyze the influence of the article position,topic,type,title sentence structures,title content,and title words number on reading amount.Results Headline articles had a higher reading quantity than non headline articles;health science popularization articles had a higher reading quantity than non health science popularization articles;non declarative title articles had a higher reading quantity than declarative title articles.Conclusion The article position,topic and title sentence structure affect the reading quantity of messages.By pushing the most important content in the headline position,focusing on pushing health popular science articles,and using interrogative sentences,rhetorical questions,exclamatory sentences in the title can be increased the reading amount of the health field WeChat official account.
国家科技期刊平台
NSTL
万方数据