浅议大型健康传播活动的品牌建设——以广州市健康教育周为例
On Brand Building of Large-Scale Health Communication Activities——Taking Guangzhou Health Education Week as an Example
邵健远1
作者信息
- 1. 广州市卫生健康宣传教育中心,广州,510000
- 折叠
摘要
大型健康传播活动是一种广泛使用的健康教育形式.本文通过分析 2001-2023年连续举办了23届的广州市健康教育周大型健康传播活动,探索品牌建设对于大型健康传播活动增强传播效果的积极意义和经验.
Abstract
Large-scale health communication activity is a widely used form of health education.By analyzing these activities of Guangzhou Health Education Week held continuously for 23 sessions from 2001 to 2023,this thesis researches the positive significance and experience of brand building in enhancing the communicating effect of large-scale health communication activity.
关键词
健康传播/大型活动/健康教育/品牌建设/策略Key words
Health communication/Large-scale activity/Health education/Brand building/Strategy引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据