Objective To understand the search behavior of on herpes zoster vaccine,analyze the degree of concern,summarize the behavior characteristics of netizens,and provide the basis for herpes zoster vaccination and health education.Methods The data analysis of the three visual modules(Trend Study,Demand Map,and Population Portrait)presented by Baidu users in China from January 1 to December 31,2023 were carried out.Results The average daily search index of herpes zoster vaccine in 2023 was 1 133;words strongly related to herpes zoster vaccine included"how much is a shot of herpes zoster vaccine","how many years can herpes zoster vaccine be administered",and"price of herpes zoster vaccine";the annual search indexes of Guangdong,Beijing and Shanghai ranked among the top three in China;herpes zoster vaccine network attention was higher among women aged 50 and above.Conclusion Netizens'willingness to search for herpes zoster vaccine often changes with the increase or decrease of herpes zoster vaccine information in the society.It is necessary to strengthen the knowledge publicity and health education of herpes zoster vaccine,and improve the residents'attention and awareness of herpes zoster vaccine,so as to promote the vaccination of herpes zoster vaccine among school-age people.