首页|基于百度指数的带状疱疹疫苗网络关注度分析

基于百度指数的带状疱疹疫苗网络关注度分析

Analysis on the Attention of Herpes Zoster Vaccine Network Based on Baidu Index

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目的 了解网友对带状疱疹疫苗的搜索行为,分析其关注度,总结网友的行为特征,为开展带状疱疹疫苗接种及健康教育提供依据.方法 对2023年全年的全国百度用户搜索特定词"带状疱疹疫苗"所呈现的3个可视化模块("趋势研究""需求图谱""人群画像")数据资料进行分析.结果 2023年带状疱疹疫苗百度搜索指数日平均值为1 133;与带状疱疹疫苗强相关的词有"带状疱疹疫苗多少钱一针""带状疱疹疫苗可以管几年""带状疱疹疫苗价格";广东、北京、上海的年搜索指数位居全国的前3位;≥50岁的女性带状疱疹疫苗网络关注度更高.结论 网友搜索带状疱疹疫苗的意愿常随社会上带状疱疹疫苗信息的增减而变化,应加强带状疱疹疫苗的知识宣传及健康教育,提高居民对带状疱疹疫苗的关注度和认知度,以促进适龄人群接种带状疱疹疫苗.
Objective To understand the search behavior of on herpes zoster vaccine,analyze the degree of concern,summarize the behavior characteristics of netizens,and provide the basis for herpes zoster vaccination and health education.Methods The data analysis of the three visual modules(Trend Study,Demand Map,and Population Portrait)presented by Baidu users in China from January 1 to December 31,2023 were carried out.Results The average daily search index of herpes zoster vaccine in 2023 was 1 133;words strongly related to herpes zoster vaccine included"how much is a shot of herpes zoster vaccine","how many years can herpes zoster vaccine be administered",and"price of herpes zoster vaccine";the annual search indexes of Guangdong,Beijing and Shanghai ranked among the top three in China;herpes zoster vaccine network attention was higher among women aged 50 and above.Conclusion Netizens'willingness to search for herpes zoster vaccine often changes with the increase or decrease of herpes zoster vaccine information in the society.It is necessary to strengthen the knowledge publicity and health education of herpes zoster vaccine,and improve the residents'attention and awareness of herpes zoster vaccine,so as to promote the vaccination of herpes zoster vaccine among school-age people.

Herpes zoster vaccineVaccine concernsBaidu IndexHealth education

林智荣

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福建省诏安县疾病预防控制中心,漳州,363500

带状疱疹疫苗 疫苗关注 百度指数 健康教育

2024

健康教育与健康促进
上海市健康促进中心

健康教育与健康促进

ISSN:1673-6192
年,卷(期):2024.19(6)