融合交通媒体传播资源,打造"包围式"健康科普阵地
Integration of Transportation Media Communication Resources,and Creating an Encircling Position for Health Science Popularization
熊丽 1瞿园 1卢恬 1万德芝 1许乐为 1曾庆勇1
作者信息
- 1. 江西省爱国卫生与健康宣传促进中心,南昌,330008
- 折叠
摘要
提升健康素养是增进全民健康的前提.开展健康传播活动,能促使健康知识、行为和技能成为全民普遍具备的素质和能力.将交通媒体作为传播媒介,进行"包围式"的宣传,宣传范围广,社会影响力较大,能产生非常好的宣传效果,可作为除新媒体传播外一种良好的补充传播方式.
Abstract
Enhancing health literacy is a prerequisite for improving the health of the entire population,and health communication activities should be carried out so that health knowledge,behaviors and skills become common qualities and abilities for the entire population.The use of the transportation media as a medium of communication and the simultaneous"encircling"publicity,with its wide publicity scope and greater social influence,has produced very good publicity effects,and can be used as a good complementary means of communication in addition to the new media.
关键词
健康素养/交通媒体/健康传播Key words
Health literacy/Transportation media/Health communication引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据