Information Accessibility and Export Competitive Advantage of Multi-Product Enterprises
The profound impact of information accessibility on corporate export competitiveness is discernible.By introducing the information friction coefficient to enhance the export decision-making model for multi-product enterpri-ses,a theoretical framework was established that elucidates the relationship between information accessibility and the ex-port competitive advantage of multi-product enterprises.Empirical investigations were conducted to examine the influ-ence of information accessibility on the export competitive advantage of multi-product enterprises and its operational mechanisms.The study reveals that information accessibility significantly enhances the export competitive advantage of multi-product enterprises,with a more pronounced effect on large enterprises,general trade-oriented enterprises,and medium-sized to small enterprises in the digital economy sector.External demand,information friction,and production efficiency are identifiied as pivotal mechanisms through which information accessibility elevates the export competitive ad-vantage of multi-product enterprises.The research findings provide theoretical and empirical support for Chinese enter-prises engaging in the digital economy and reaping developmental dividends.They bear substantial significance for guid-ing how China can further promote the development of outward-oriented enterprises in the era of the digital economy.
information accessibilitymulti-product enterprisesexport competitive advantagedigital economy