New Media Usage and Social Class Identity Shift:An Empirical Study Based on CGSS Data
In the new era,the rapid development of new media based on Internet technology,such as online media,mobile media,and online television,profoundly affects people's lives and social relationships.There has been a significant change in how people acquire information and communicate,thus profoundly influencing individuals'subjec-tive identification with their social strata.Based on the data from the Chinese General Social Survey(CGSS)spanning from 2015 to 2021,this paper empirically examines the impact of new media usage on residents'deviation in social class identification and further explores potential regional and educational heterogeneities.The findings are as follows.Firstly,the higher the frequency of new media usage,the greater the probability of downward deviation in residents'social class identification.Secondly,an increase in the frequency of new media usage significantly enhances residents'perception of social class mobility and the probability of downward deviation in their expectations of social class mobility.Thirdly,the impact of new media usage on residents'downward deviation in social class identification exhibits significant regional and educational heterogeneities.In the eastern region,the influence of new media usage frequency on residents'down-ward deviation in social class identification is higher compared to the central and western regions,while an increase in in-dividual education levels helps mitigate the impact of new media usage frequency on residents'downward deviation in social class identification.
new media usagesocial class identity deviationsocial comparisonsocial network