A research on tourism willingness and behavioral incentives of college students in Jilin Province
In order to understand the development of cultural tourism in Jilin Province and the shortcomings of the current development,we through the investigation and research on the development status of cultural tourism in Jilin Province and the cultural tourism intention of the province's colleges students.According to the results of the questionnaire,using the structural equation to analyze the factors influencing the willingness to travel,it was found that resource satisfaction,facility satisfaction,and price satisfaction had a decisive effect on college students're-traveling and recommending others to travel,and the prioritized willingness to travel was predicted based on the random forest approach.Based on the results of the study,corresponding suggestions are provided for better promote the development of cultural tourism industry in Jilin Province and wider cultural tourism consumption market for college students.
college students in Jilin Provincecultural tourismstructural equation modelrandom forest
NETL
NSTL
万方数据
维普
