Research on the Development of Rural E-commerce and the Countermeasures from the Perspective of Political Economy
With the rise of Internet technology,the mode of e-commerce has penetrated into a large number of rural areas.While the scale of China's rural e-commerce platform continues to expand,relevant policies to support the development of rural e-commerce has also been issued.From the perspective of Marx's capital circulation,the weak agricultural product supply chain,low degree of brand of agricultural products,and serious loss of rural e-commerce merchants are problems existed in the development of rural e-commerce.In order to solve the problems,infrastructure construction should be strengthened,importance should be attached to the quality of agricultural products,investment in rural e-commerce should be increased.Only in this way can we help the efficient development of rural e-commerce.