An Empirical Study on Consumers' Behavior of Purchasing Blueberry Fruit Juice and Its Influencing Factors ——Basis of Survey of Customers in Jilin Province
On the basis of survey of consumers in Jilin province, with the latest model-Logistic, consumers’ behavior of purchasing blueberry fruit juice and its influencing factors were analyzed.The results showed that consumers' purchase of blueberry fruit juice could be affected by many kinds of factors, among which consumers' usual practice of beverage purchase, their taste in pure fruit juice, their concern over brand and media advertisement had positive effect on consumers' purchasing behavior while concern over taste of blueberry fruit juice was negative.
blueberry fruit juicepurchasing behaviorinfluencing factorJilin province
国家科技期刊平台
NSTL
万方数据
维普
