Research on Food Packaging Design under the Concept of Cultural and Creative Design
In the era when knowledge is the core driving force,the cultural and creative industry has flourished unprecedentedly,providing a protective role for the economic transformation and upgrading of enterprises.Introducing cultural and creative design concepts into the food packaging industry can help enhance the brand image and consumer experience of products and trigger emotional resonance among consumers.Based on the connotation,influence,and classification of cultural and creative design,in response to the current development status of food packaging design,this paper analyzes the creative elements that product packaging should possess under the guidance of cultural creativity.It proposes an application path that integrates cultural inheritance and era creativity into food packaging design,in order to help enterprises expand their potential customer base.
cultural creativityfood industryfood packagingpacking design
万方数据
维普
