Research on Teaching Practice of Business Administration Major under the Background of Mass Entrepreneurship and Innovation——Taking Fujian Business University as an Example
In the context of innovation and entrepreneurship driven development strategy,universities,as the main battlefield of entrepreneurship and innovation education,should continuously strive to cultivate emerging practical talents for society.For the teaching of business administration major,in the face of the overall trend of economic globalization and new changes in market employment,it is even more necessary to take entrepreneurship and innovation education as the guidance,rely on the innovative and entrepreneurial characteristics of this major,actively seek new measures in the curriculum system and practical teaching,and effectively improve the quality of professional education.Taking the business administration major of Fujian Business University as the research object,starting from the connotation of integrating the concept of entrepreneurship and innovation,this paper elaborates on the main bottlenecks faced in current teaching reform,and finally proposes a specific path for talent cultivation structure and teaching practice reform for reference.
"entrepreneurship and innovation"business administration majorreform in educationteaching practice
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