The Development of Chinese Urban Sports Night Economy in the New Era:Value,Dilemma and Relieve Path
The sports "night economy"has become synonymous with promoting the upgrading and innovation of sports economic market consumption.Using research methods such as logical analysis of literature and data,this paper systematically explains the contemporary value,dilemma and path of the development of our country's urban sports night economy under the new development stage.Conclusion:functional support in the sports space is declining and service efficiency is low;digital economic formats are poorly integrated and the consumption environment is narrow;industry cultivation standards and regulations are absent,and the governance system is insufficient;consumer culture communication channels are not smooth and people's choices are limited;dig-ital sports Lack of talent and capital,lagging team services and other difficulties.Recommendations:Driven by innovative digital technology,enrich the expansion and efficiency of sports consumption;focus on leading events and innovate the highlights of night sports consumption;purify the night consumption environment and improve the quality of comprehensive sports services;strength-en top-level design concepts and build a reasonable guarantee and supervision mechanism;Sports space chain status,releasing the energy of sports night consumption and other relief paths.
sports night economysports industrysports spacemass sports