Analysis of Sports Brand Marketing Strategy——Taking YONEX Company as an Example
With the continuous development of China's economy,more foreign sports have been introduced into China.The number of sports in China has gradually increased,and sports have gradually been recognized and accepted by people.At present,the competition of global sports brands is still very fierce,how to maintain the precise route of products in the fierce competition is particularly important.By using the method of literature,logical analysis and comparative analysis,this paper analyzes the envi-ronment and marketing strategy of Yonex,a high-end badminton brand in China,and draws the enlightenment of Yonex to Chi-nese sports brands:we should pay attention to product public relations and brand maintenance,increase brand activity innovation,pay attention to brand spokesmen and carry out cooperative innovation.
NETL
NSTL
万方数据
