From the Perspective of Competitive Advantage Theory,the Development of Public Sports Services in the Double-city Economic Circle within the Chengdu-Chongqing Area Dilemma and an Avenue for Resolution
Public sports services are important tools for promoting the comprehensive development of mass sports and competitive sports.Public sports services in the twin-city economic circle of the Chengdu-Chongqing region are not only conducive to meet-ing the people's growing needs for a better sports life,but also an important way to contribute to the construction of a strong sports nation.Discriminating based on the competitive advantage perspective and analyzing the development of public sports services in the Chengdu-Chongqing Twin Cities Economic Circle by using the literature method and the content analysis method.The study points out that the public sports service in the Twin Cities Economic Circle of Chengdu-Chongqing Region has the advantages of policy support,resource supply,regional environment,cultural identity,and ethnic diversity,while the public sports service is under the realistic dilemmas of goal-seeking contradiction,resource allocation contradiction,structural contradiction of supply and demand,social governance contradiction,and homogeneous contradiction of service.Based on this,we propose a relief path for the development of public sports in the twin-city economy of the Chengdu-Chongqing region by bench marking the existing problems and relying on the competitive advantages of the region,i.e.,to plan the strategic objectives of public sports services by taking advantage of the policy support;to upgrade the synergistic system of public sports services by utilizing the advantages of so-cial resources;to realize the linkage between supply and demand of public sports services by relying on the advantages of geo-graphic location;to optimize the social governance of public sports services by taking advantage of the Bashu culture;and to in-tegrate the advantages of ethnic diversity to enrich the product style of public sports services.social governance of public sports services;integrating the advantages of ethnic diversity to enrich the product style of public sports services.
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