Study on the Impact of the Supply Quaily of Public Sport Service in Rural Areas——The Ajustment Mechanism Based on Sports Consciousness
This study aims to improve the quality of rural public sports service supply and meet the demand of rural residents for sports services.By integrating previous research and current situation analysis,a conceptual model of the quality of rural public sports service supply is constructed,with venue and facility supply,talent supply,financial supply,subject supply,and informa-tion asymmetry as antecedent variables,rural public sports service supply quality as outcome variable,and sports awareness as moderating variable.Through the Delphi method,questionnaire survey method,and moderating model test,the influence relation-ship between supply content and rural public sports service supply quality is explored in depth.The results of the study show that:(1)The supply content,i.e.,venue and facility supply,talent supply,financial supply,subject supply,and information asym-metry have a significant impact on the quality of rural public sports service supply.(2)Sports awareness has a moderating effect between the content of supply and the quality of rural public sports service supply.
public sports servicesruralrural revitalisationsupply optimisation
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