足球球迷动态的趋势跟踪对于揭示全球体育市场中的文化异质性、社会互动模式及球迷身份构建等至关重要。运用文献计量分析法，借助可视化文献研究工具R语言中的Bibliometrix包和LDA主题模型对Web of Science核心数据库中2014-2023 年间球迷研究领域的873 篇文献进行分析，根据其研究力量和研究热点绘制重要作者、高被引期刊、跨国合作、关键词共现、关键词演变等知识图谱及主题模型聚类。结果发现:球迷研究领域年度科学产出呈波动性增长趋势，年均引文量呈下降趋势;在国际学术合作网络中，形成了明显的学术集群，美国和英国分别占据着中心地位，澳大利亚位居第三，中国在亚洲区域内的学术产出最为突出;国际学者研究视角多元，主要围绕球迷文化与身份认同、球迷忠诚与俱乐部、球迷行为与社会影响、球迷体验与比赛互动、球迷健康与公共卫生五个主题开展;国际舞台新兴议题逐渐浮现，技术驱动的球迷体验与互动、球迷文化的全球化与多元化、球迷社群的线上与线下融合、环境可持续性与社会责任等逐渐成为当前国际学者研究的前沿话题。
Football Fans Dynamics:Hotspots,Trends,and Prospects Based on SSCI Bibliometric Analysis
Tracking the trends in soccer fan dynamics is crucial for unveiling the cultural heterogeneity,social interaction patterns,and fan identity construction within the global sports market.Utilizing bibliometric analysis,this study analyzes 873 documents in the field of fan research from the Web of Science Core Collection spanning 2014 to 2023.With the aid of the Bibliometrix package and LDA topic modeling in R,a visualization of the research strength and hotspots was created,including key authors,highly ci-ted journals,international collaboration,keyword co-occurrence,keyword evolution,and thematic model clustering.The find-ings reveal a fluctuating growth trend in annual scientific output within the fan research domain,with a declining trend in average citations per year.In the international academic cooperation network,distinct academic clusters have formed,with the United States and the United Kingdom occupying central positions,Australia in third,and China standing out for its academic output within Asia.International scholars adopt diverse perspectives,focusing on five main themes:fan culture and identity,loyalty and clubs,behavior and societal impact,experiences and match interaction,and health and public health.Emerging topics on the in-ternational stage gradually surface,including technology-driven fan experiences and interactions,globalization and diversification of fan culture,online and offline integration of fan communities,environmental sustainability,and social responsibility,increas-ingly becoming the forefront of international scholarly research.
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