Dissemination Paths and Creative Expression of Intangible Cultural Heritage Short Videos
Combining intangible cultural heritage(ICH)with short videos is a significant approach to promoting its preservation and development.Short videos,with their real-time efficiency and ability to overcome geographical barriers,help ICH achieve a networked dissemination that transcends time and space,facilitating real-time interaction and further expanding the scope of ICH transmission and development.During the dissemination of ICH short videos,enhancing their influence and reach can be achieved through innovative and creative expressions such as evoking audience empathy,using international symbols,deeply exploring cultural connotations,and leveraging digital technologies.These methods promote the dissemination and development of ICH.
Intangible Cultural HeritageShort VideosPropagation PathCreative Expression
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