The Practical Dilemmas and Solutions of Virtual News Anchors in the AI-Generated Content(AIGC)Era
The emergence and widespread application of virtual news anchors on various official mainstream media platforms signify the deep integration and coordinated development of artificial intelligence(AI)and the media industry in the AICG era.From the initial AI synthetic anchors to today's intelligent digital anchors,virtual news anchors have undergone significant stages of evolution in terms of image design,role positioning,and broadcasting status.Technological advancements have enabled virtual news anchors to transcend time,space,and language limitations,revolutionizing news broadcasting.However,challenges such as passive reporting,difficulties in brand differentiation,and limited emotional expression have arisen during the development process.Looking ahead,combining algorithms with human cognition and emotion,promoting emotionalization and personalization of virtual news anchors,will be essential in addressing these challenges in spoken communication practices.
万方数据
维普
