Cross-Media Narrative in Dynamic Movie Posters under the Context of Digital Media
The innovative application of communication media provides strong support for the narrative of dynamic movie posters.The emergence of digital media breaks traditional narrative barriers,and the coordination of narrative elements enables a more complete presentation of the story.The conveyance of information makes narrative interpretation more immersive and facilitates effective interaction between the information transmitter and the receiver.As a result,dynamic movie poster design has increasingly become an indispensable part of movie promotion.From the perspective of narratology,this study analyzes the connotations of contemporary dynamic movie poster design,exploring its value from multiple dimensions such as narrative characteristics,content,and effects.The study also provides recommendations for the future development of dynamic movie posters,aiming to make a positive contribution to academic research in related fields.
Poster designDynamic movie postersNarratologyCross-Media Narrative
万方数据
维普
