Perception of"Hainan"and the construction of the"Hainan Image"by international students in Hainan:A study based on the free word association test experiment and the corpus
The Hainan image is a crucial subject that impacts Hainan's global presence.International students in Hainan have direct and authentic perceptions of the Hainan image which makes them significant narrators of Hainan's image abroad.By conducting free word association experiments to test their conceptual understanding of the Hainan image and complementing the experiments with visual representations in the corpus of international students in Hainan,this study reveals that the over-all image of Hainan is highly positive,particularly in terms of its"natural image"and"interpersonal relationships."Howev-er,it is noteworthy that while international students are attracted to Hainan's"social life",they lack knowledge about Hainan's policy development,have limited access to local job information,and are troubled by the"high cost of living".Therefore,it is essential to leverage the role of"opinion leaders"and align Chinese language education for international students in Hain-an with international understanding concepts.This includes advancing the development of local Chinese language teaching ma-terials,expanding the scale of Chinese language education,encouraging Chinese language teachers to become"Hainan image ambassadors",emphasizing the teaching of Hainan stories and knowledge,and establishing an effective public discourse sys-tem to ensure that international students in Hainan can both understand and articulate Hainan's image,and thus promoting the construction of the Hainan image.
Hainan imageinternational students in Hainanfree associationcorpusinternational Chinese language education