A Study on the Influence of the Purchase Intention of Customized Agricultural Products:The Intermediary Role of The Need for Uniqueness
In order to explore the influence mechanism of the power on purchase intention of customized agricultural products,a theoretical model of the relationship among individual power,uniqueness demand and purchase intention of customized agricultural products was constructed on the basis of the revision of previous studies.With SPSS 23.0 as an analysis tool,449 valid questionnaires were tested using stepwise regression analysis.The results show that the power has a significant positive effect on the purchase intention of customized agricultural products,and on the need for uniqueness,and the need for uniqueness has a significant positive effect on the purchase intention of customized agricultural products.In addition,the need for uniqueness mediates the impact of the sense of rights on the purchase intention of customized agricultural products.
powercustomized agricultural productspurchase intentionneed for uniqueness
NETL
NSTL
万方数据
