The Negative Effects of Artificial Intelligence Advertising:Based on the Theoretical Perspective of Customer Journey
With the widespread application of artificial intelligence in the advertising field,the negative effects of artificial intelligence advertising on consumers are becoming apparent,which has a significant negative impact on consumer acceptance and trust,and thus affects the corporate image.The vast majority of research focuses on the development process,operational mechanisms,dissemination methods,commercial values,and ethical challenges of artificial intelligence advertising,with more negative effects being explored in the ethical challenges section.Most of the research on the negative effects of artificial intelligence advertising is scattered and incomplete,and the causes of negative effects are explored from various standpoints.Therefore,there is an urgent need for a comprehensive conceptual framework to extract and summarize the negative effects of artificial intelligence advertising.From the theoretical perspective of customer journey in the field of marketing,this article adopts the methods of theoretical literature review and industry observation to comprehensively elaborate on the negative effects of artificial intelligence advertising.It is found that in the past stages of customer journey,the negative effects of artificial intelligence advertising are privacy leakage and personal monitoring,communication failure and seamless intrusion in the pre-purchase stage,precise manipulation and shopping addiction in the purchase stage,and anthropomorphic fear and specialization anxiety in the post purchase stage.At each stage,the negative effects of artificial intelligence advertising have different causes.The theoretical value of this article is to construct a conceptual framework for the negative effects of artificial intelligence advertising,thereby providing a theoretical understanding guide for studying the negative effects of artificial intelligence advertising.The practical value of this article is to propose relevant strategies to alleviate negative effects,thereby making a contribution to the improvement of the well-being of enterprises and consumers.
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