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互联网平台自我优待反垄断规制

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平台自我优待行为与平台的特殊角色和定位关系密切.互联网平台经营者常利用平台管理和数据资源优势,通过赋予自营商品更多数据与流量等自我优待行为,妨害公平竞争.这种滥用市场支配地位的现象日益凸显.自我优待问题在互联网平台经济高速发展的背景下延伸开来,存在"规则滞后"导致规制标准缺失、"算法黑箱"导致规制手段失灵、"经验缺失"导致规制力度不足等现实困境.对自我优待进行反垄断规制,基础在于加强顶层设计,为公平竞争定规划界;重点在于多维推进算法透明,营造有序竞争环境;关键在于构建多元共治规制体系,合力规范不当竞争行为.
On the Anti-monopoly Regulation of Self-preferential Treatment of Internet Platforms
The self-preferential behavior of the platform is closely related to the special role and positioning of the platform.Internet platform operators take advantage of the platform management and resource advantages to restrict competition by giving more data and flow resources to self-preferential behavior,and the phenomenon of abusing the dominant market position is increasingly prominent.Under the background of the rapid development of the Internet platform economy,the problem of self-preferential treatment comes from practical difficulties such as"lagging rules"leading to the lack of regulatory standards,"algorithm black box"leading to the failure of regulation means,and"lack of experience"leading to the lack of regulation.The anti-monopoly regulation is based on strengthening the top-level design and defining the planning circle for fair competition;the focus is on compliance guidance,multidimensional promoting algorithm transparency and creating an orderly competition environment;the key is to build a diversified co-governance regulation system to regulate improper competition behavior.

platform economyself-preferential treatmentanti-monopolyregulation

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成都文理学院 文法学院,四川 成都 610000

平台经济 自我优待 反垄断 规制

重庆市新型犯罪研究中心项目(2022)

22XXFZ01

2024

济宁学院学报
济宁学院

济宁学院学报

影响因子:0.175
ISSN:1004-1877
年,卷(期):2024.45(2)
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