On the Anti-monopoly Regulation of Self-preferential Treatment of Internet Platforms
The self-preferential behavior of the platform is closely related to the special role and positioning of the platform.Internet platform operators take advantage of the platform management and resource advantages to restrict competition by giving more data and flow resources to self-preferential behavior,and the phenomenon of abusing the dominant market position is increasingly prominent.Under the background of the rapid development of the Internet platform economy,the problem of self-preferential treatment comes from practical difficulties such as"lagging rules"leading to the lack of regulatory standards,"algorithm black box"leading to the failure of regulation means,and"lack of experience"leading to the lack of regulation.The anti-monopoly regulation is based on strengthening the top-level design and defining the planning circle for fair competition;the focus is on compliance guidance,multidimensional promoting algorithm transparency and creating an orderly competition environment;the key is to build a diversified co-governance regulation system to regulate improper competition behavior.