The SWOT Analysis and Strategic Exploration of Han Stone Portraits Cultural Brand Development
Forging a cultural brand and exploring new ways for the utilization of Han stone portraits cultural resources is a direct reflection of driving the creative transformation and innovation of China's excellent traditional culture.As a significant heritage of Chinese traditional culture,the brand value of Han stone portrait is yet to be fully developed.SWOT analysis indicates that the advantages of the cultural representativeness,symbolism,and distinctiveness of Han stone portraits are in accordance with the core requirements of cultural brand development.Amid favorable national advocacy and a conducive social,market,and technological environment,the development of Han stone portraits cultural brands needs to overcome the contradictions and disadvantages of transitioning from sacrificial aesthetics to popular aesthetics and from cultural value to market value.It also requires to avoid threat of formalism in regional brand development competition and management and implement government-led planning and management strategies,diversified brand positioning strategies,and diversified brand transmission strategies.
Han stone portraitscultural brandSWOT analysisdevelopment strategy
NETL
NSTL
万方数据
维普
