Digital Reading Promotion Strategies of Local University Library from the Perspective of SWOT
It is an inevitable trend for university libraries to provide high-quality digital reading services for readers with the rising demand of digital reading.This paper used the random sampling to interview teachers,students and library staff members from three different types of local universities in Guangxi by SWOT analysis.According to the survey,the internal advantages of digital reading promotion services include rich library digital resources,large user scale and the support of school leaders.The internal disadvantages include single promotion forms,shortage of professional talents and lack of feedback mechanism.The external opportunities include reading policy support,soaring reading demand and widespread application of technology.The external threats include high charges for quality digital resources,weak intellectual property awareness and lack of in-depth cooperation mechanisms between inside and outside.Universities can take growth-type strategy,turnaround strategy,diversification strategy and defensive strategy flexibly and appropriately according to the actual situation of library digital reading promotion.It also can take multiple strategies for comprehensive application according to the actual situation.
local university librariesdigital readingreading promotionoptimization strategies
万方数据
维普
