Thematic Analysis of Tourists'Online Reviews in Baotu Spring Spot under the Background of Cultural and Tourism Integration
Baotu Spring is a valuable natural and historical cultural heritage in China,and the integration of culture and tourism represents a crucial approach to conserve and utilize its natural and human landscape resources.As a significant tourist attraction showcasing spring landscapes and spring culture,feedback from visitors to Baotu Spring Scenic Spot holds great significance for enhancing the area's landscape construction,services,and management levels.This study obtained over 23,000 online reviews from visitors to Baotu Spring Scenic Spot on Dianping and Ctrip platforms between January 2023 and July 2024.By applying the Latent Dirichlet Allocation(LDA)model to the analysis of the themes of these reviews,key factors influencing visitors'service evaluations and satisfaction were identified.Recommendations include strengthening landscape conservation and refining the product system,improving transportation and constructing parking facilities,enhancing service quality and optimizing consumer experiences,as well as optimizing online reservations and reinforcing tourist flow management.The findings not only provide relevant improvement suggestions for the management of Baotu Spring and other cultural tourism scenic spots but also offer new research perspectives and methodological references for analyzing online visitor reviews using text mining techniques.
Baotu Spring Spotonline reviewstext miningsemantic networkthematic analysis
万方数据
维普
