摘要
贵阳市境内优质温泉资源比较丰富,为市内外群众泡温泉提供了较好的选择.经过多年的发展,贵阳市温泉行业呈现出"服务不断优化""业态不断拓展""交通不断完善"等三大特征,但同时仍面临"同质化严重""低价竞争明显""宣传不足"等三大困境,不利于贵阳市温泉品牌的树立.提升贵阳市温泉行业整体竞争力,可从规范发展、挖掘特色、加强营销、抱团发展等四方面入手,并与其他市州合作,共同助力贵州"中国温泉省"品牌建设.
Abstract
Guiyang has abundant high-quality hot spring resources,which provides a good choice for people to enjoy hot springs.Through years of development,the hot spring industry in Guiyang has shown three major characteristics,such as continuously optimized services,continuously expanded hot spring types,and continuously improved transportation.However,the development of Guiyang hot spring industry still faces three major difficulties,such as severe homogenization,obvious low price competition,and insufficient publicity,which is not conducive to Guiyang hot spring brand construction.The overall competitiveness of Guiyang's hot spring industry can be improved from the following four aspects:standardized development,exploring characteristics,strengthening publicity,and developing with other regions.Through cooperating with other regions,we can make efforts to build brand of Guizhou's"Hot Spring Province".
维普
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