On Enhancing the Competitiveness of Hot Spring Health Tourism in Guiyang under the Background of Healthy China Initiative
Guiyang has abundant high-quality hot spring resources,which provides a good choice for people to enjoy hot springs.Through years of development,the hot spring industry in Guiyang has shown three major characteristics,such as continuously optimized services,continuously expanded hot spring types,and continuously improved transportation.However,the development of Guiyang hot spring industry still faces three major difficulties,such as severe homogenization,obvious low price competition,and insufficient publicity,which is not conducive to Guiyang hot spring brand construction.The overall competitiveness of Guiyang's hot spring industry can be improved from the following four aspects:standardized development,exploring characteristics,strengthening publicity,and developing with other regions.Through cooperating with other regions,we can make efforts to build brand of Guizhou's"Hot Spring Province".