The image of scientific and technological workers is being promoted more effectively through the use of Short series.Short series have the characteristics of Internet micro-video content creation.Taking"Ideal Shines on China"as an example,the short series reflect the big theme through small incisions,small people refract the big era,and small stories tell the big truth,and the image of scientific and technological workers is deeply rooted in the hearts of the people.At the same time,the short series pay attention to interaction with the audience in communication,and virtually realizes the effect of"co-shaping"the image of scientific and technological workers.Although the Short series have problems such as insufficient performance of scientific and technological workers'working methods,insufficient industry scope,and relatively single characters,it is still worthy of in-depth research and reference by the creators.In the future,the national level,scientific research and science popularization institutions,and market-oriented teams need to work together and complement each other's advantages,aiming at the form of short series to create rich images of scientific and technological workers,so that more high-quality short series can be disseminated across media with large and small screens,and play a greater role in promoting the spirit of scientists.
关键词
科学家精神/科技工作者/理想照耀中国/短剧/跨媒介传播
Key words
scientist spirit/scientist/Ideal Shines on China/Short series/cross-media communication
万方数据