On the Path and Value of New Rural Festivals & Special Events in Fostering a Strong Sense of Community for the Chinese Nation:A Case Study of"CUN BA"and"CUN Chao"in Qiandongnan Prefecture
"New rural festival&special events"refer to innovative festivals or events that combine tra-ditional rural culture with modern creative elements,aimed at promoting rural economic develop-ment,cultural inheritance,community cohesion,and visitor experience.These festivals or events not only preserve and promote unique elements of rural farming culture,folk customs,and intangible cul-tural heritage but also inject new vitality and charm into rural areas by incorporating diverse content such as technology,art,education,and sports.They play a significant role in fostering a strong sense of community for the Chinese nation.New rural festivals & special events like"CUN BA"and"CUN Chao"showcase characteristics of innovation,economic viability,cultural significance,community en-gagement,and experiential elements,transitioning from"weak connections"to"strong connections,"facilitating cultural exchanges between different rural areas and building a shared spiritual home for the Chinese nation.They move from"embedding"to"integrating",allowing for multidimensional in-teractions within rural spaces,economies,and socio-cultural dimensions,effectively promoting cultural identity among the Chinese people.From traditional"habits"to"new customs",these events not only inherit outstanding traditional rural culture but also lead to the emergence of new popular rural cul-ture,providing new practical pathways for fostering a strong sense of community for the Chinese na-tion.In advancing the practice of fostering this sense,new rural festival & special events not only ef-fectively promote rural economic development but also break down regional barriers,enhance social cohesion within rural areas,and simultaneously inherit and innovate excellent rural culture,strengthe-ning villagers'identification with Chinese culture.Ultimately,they inspire villagers'national pride,pro-mote value recognition,and foster a strong sense of community for the Chinese nation.
new rural festivals & special eventsfostering a strong sense of community for Chinese na-tionCUN BACUN Chao