"Unity of Technology and Tao":The Interactive Logic and Media Governance for the International Communication of Chinese Civilization
Digital intelligence technologies have brought changes to the communication ecosystem,posing both challenges and opportunities for the international communication of Chinese civilization.Based on the analytical path of the interaction between"media initiative"and the"technologysociety"emphasized by the mediatization theory,this study argues that the"unity of technology and Tao"transcends the framework of the"subject-object"dichotomy and echoes the current mediatized social phenomena.As a constituent element of Chinese civilization and the logical appeal for international communication,it aligns with Xi Jinping's advocacy of using Chinese theories to guide Chinese practices.Future international communication should carry forward the concept of mediatized governance of"unity of technology and Tao",emphasize establishing the awareness of daily human-machine-object interactive communication,construct a systematic set of strong civilization symbols,and promote global media regulation.This will help reconcile the alienation of"technology"and"Tao",and further enhance the influence of China's international communication.
Chinese civilizationinternational communicationmediatizationmedia logic
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