Spectacle Living Under Algorithmic"Control":A Study of Short Video Viewing Among Middle-Aged and Elderly Rural Women
Through algorithmic technology,short videos provide middle-aged and elderly rural women with increased opportunities to communicate with the outside world,to express themselves,and to access social resources,while simultaneously engendering a spectacle life that blends virtual and real elements.This study employs in-depth interviews,thematic analysis,and text mining methods to examine the content,behavior,and perceptions associated with short video viewing among this demographic.The findings reveal that the short video content these women view primarily revolves around existing family relationships and personal experiences,with a preference for emotionally evocative content.Videos resonating with their personal experiences offer the potential for emotional validation and understanding,but may also inadvertently foster subconscious comparison and feelings of inferiority.Their viewing patterns exhibit significant interruption behaviors,frequently disrupted and disturbed,potentially exacerbating anxiety and dissatisfaction with real-life circumstances.For algorithms to truly empower middle-aged and elderly rural women,greater consideration should be given to the inner emotional support in social presence provided by intimate family relationships.
algorithmic presencesocial absencemiddle-aged and elderly rural womenspectacle living
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