摘要
中国网络文学是中华文明国际传播的有效途径与重要载体.目前,网络文学传播已初步形成全球布局,其文化书写在海外的影响力主要体现在传统文化、女性情感和未来想象三个方面.进一步加强网络文学的文化传播能力,需要突出中华文明特性、打造文化符号、强化精准传播、提升出海企业文化战略意识.
Abstract
Chinese internet literature is an effective way and an important carrier for the international dissemination of Chinese culture.At present,the spread of Chinese web novels has initially formed a global layout.The influence of Chi-nese cultural writing of these novels in overseas context is mainly reflected in three aspects:traditional culture,female emo-tions,and future imagination.To further strengthen the cultural communication abilities of internet literature,it is necessa-ry to highlight the characteristics of Chinese civilization,form cultural symbols,strengthen precise dissemination,and en-hance the cultural strategic awareness of Chinese overseas companies.
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