Research on the Evaluation of the Ideological and Political Education in the "Advertising" Course Based on the CIPP Model
As ideological and political education in courses continues to undergo reforms,the pressing issue is how to objectively and accurately evaluate its effectiveness.This study,based on the Course,Input,Process,and Product(CIPP)evaluation model advocated by the American education evaluator Stufflebeam,takes the ideological and political education in the"Advertising"course at Anhui University of Science and Technology as an opportunity.The study constructs an evaluation index system for the ideological and political education effectiveness in the"Advertising"course,applying it to specific evaluations.The study proposes recommendations such as strengthening the construction of the teaching staff,increasing investment in ideological and political education funds,and actively expanding new scenarios for ideological and political education.These suggestions aim to provide valuable insights for improving the quality of ideological and political education and enhancing teaching effectiveness.
CIPP modeAdvertisementIdeological and Political EducationEvaluation system
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