An Analysis of Language Use on Fast Food Advertising Billboards
This study conducts a linguistic landscape analysis of fast food billboards from KFC,McDonald's,and Subway,exploring their language usage strategies.The research focuses on stylistic features,politeness theory,and linguistic patterns in advertisements.The results show extensive use of rhetorical devices such as alliteration,metaphor,and parallelism to enhance the attractiveness and memorability of the advertisement texts.Additionally,politeness language and the concept of"face"are used to elevate brand image,although instances of impolite expressions are also present.Furthermore,the advertisements employ linguistic patterns like deletion,distortion,and generalization to influence the subconscious,thus avoiding conscious resistance.This study provides new insights into the language strategies used in fast food advertising and their impact on consumer behavior.
linguistic landscapelanguage usagestylistic featureslinguistic patterns
万方数据
维普
