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大型施工总承包企业区域公司城市更新技术投标管理研究

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近年来,国内经济市场的波动令大型施工总承包企业面临着前所未有的挑战与压力,而属地化区域公司由于扎根不深、资源有限、品牌影响力不足,难以承接新的项目.随着中央重点支持城市基础设施更新改造,历史建筑品质提升、危旧房、老旧小区改造逐渐成为城市更新改造的重点工程.因此,结合城市更新投标项目的管理实践,分析城市更新业务特征,通过"六位一体"经营技术、建立外部资源并提升技术人员资质、积极应对项目带来的挑战等有效管理手段,打造大型施工总承包区域公司的品牌效应,促进企业城市更新项目业务的多元化发展.
Study on Technical Bidding Management for Urban Renewal in Regional Companies of Large-scale Construction General Contracting Enterprises
In recent years,fluctuations in the domestic economic market have posed challenges and pressures on large-scale construction general contracting enterprises.Localized regional companies,due to their shallow roots,limited resources,and insufficient brand influence,face difficulties in securing new projects.With the central government's focus on supporting urban infrastructure renovation,the improvement of historical building quality,and the renovation of dilapidated houses and old residential areas has become the primary focus of urban renewal projects.By analyzing the management practices of urban renewal bidding projects,the brand effect of regional companies within large-scale general contracting enterprises is enhanced through effective strategies such as the"six-in-one"business technique,establishment of external resources,and upgrading technical personnel qualifications.These measures help address the challenges posed by such projects,promoting the diversified development of urban renewal business.

large-scale construction general contracting enterpriseregional companyurban renewaltechnical bidding management"six-in-one"business technique

李景鸿

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上海建工五建集团有限公司 上海 200063

大型施工总承包企业 区域公司 城市更新 技术投标管理 "六位一体"经营技术

2025

建筑施工
上海建工(集团)股份有限公司

建筑施工

影响因子:0.584
ISSN:1004-1001
年,卷(期):2025.47(1)