In recent years,fluctuations in the domestic economic market have posed challenges and pressures on large-scale construction general contracting enterprises.Localized regional companies,due to their shallow roots,limited resources,and insufficient brand influence,face difficulties in securing new projects.With the central government's focus on supporting urban infrastructure renovation,the improvement of historical building quality,and the renovation of dilapidated houses and old residential areas has become the primary focus of urban renewal projects.By analyzing the management practices of urban renewal bidding projects,the brand effect of regional companies within large-scale general contracting enterprises is enhanced through effective strategies such as the"six-in-one"business technique,establishment of external resources,and upgrading technical personnel qualifications.These measures help address the challenges posed by such projects,promoting the diversified development of urban renewal business.
关键词
大型施工总承包企业/区域公司/城市更新/技术投标管理/"六位一体"经营技术
Key words
large-scale construction general contracting enterprise/regional company/urban renewal/technical bidding management/"six-in-one"business technique
维普
万方数据