On Business Models in the Context of Digital Economy
Growth of the Internet economy fosters diversity of business models.Enterprises in the same sector implementing the same strategy may select diverse business models,which leads to significantly different business results.In the context of digital economy,more importance should be attached to deconstructing business models,extracting and purifying value propositions of an enterprise,subdividing the value chain,integrating the interested parties,designing transaction structure suitable for a specific enterprise and forming a unique business model.In this way,an enterprise doing so can sail through the waves of digital economy.