Research on the Path of Digital Empowerment for Urban Cultural Brand Building
In recent years,with the continuous advancement of cultural digitization strategies,digital technologies have played a crucial role in promoting the creative transformation and innovative development of outstanding traditional Chinese culture.In the digital era,driving the digital empowerment of culture,tourism,and cultural industries has become pivotal.Exploring new paths for urban cultural branding that have practical applications,meaningful citizen experiences,tangible outcomes,and market benefits holds significant and far-reaching importance in enhancing cultural confidence and infusing cultural brands with contemporary value.
digitalizationcity cultural brandfine traditional Chinese cultureproject to trace the origins of Chinese civilization
国家科技期刊平台
NSTL
万方数据
维普
