Exploring the Experiential Design of Commercial Spaces in the Context of Environmental Behaviour
This paper is based on the new thinking of traditional purposeful consumption space design in the era of experiential economy,based on the theory of environmental behavior,starting from the behavioral patterns and psychological needs of consumers,and combining the construction of contextual themes and interactive design techniques in commercial spaces,analyzing experiential space cases,exploring the mutual relationship between consumer behavior perception and experiential design in commercial spaces.By summarizing and summarizing the case studies,this paper discusses the experiential design strategy for urban commercial spaces that is suitable for current diverse consumer needs from three dimensions:scene shaping,dynamic organization,and functional layout,in order to create experiential commercial spaces that meet the needs and behavioral habits of the subject.
国家科技期刊平台
NSTL
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