首页|基于仿真模拟的商业综合体空间优化策略

基于仿真模拟的商业综合体空间优化策略

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商业综合体的既有研究大多集中在人群聚集规律上,对于个体和环境之间的相互作用需进一步探索.文章旨在从微观视角揭示空间环境对个体活动的影响,通过对消费者行为的模拟,实现商业综合体的空间优化.基于个体实际行为数据拟合空间行为模型,在此基础上,通过控制变量构建一系列对照性的虚拟场景,只在特定的设计要素上进行比较,包括主力店与非主力店的分布关系、交通节点与人流交接方式、路径宽度与人流分布等.通过多场景模拟,量化各要素变化所导致的消费者行为差异,并提出相应空间优化策略.
Spatial Optimization Strategy of Commercial Complex based on Simulation
Most of the existing studies on commercial complexes focus on the law of crowd gathering,and the interaction between individuals and the environment needs to be further explored.This paper aims to reveal the influence of space environment on individual activities from a microscopic perspective,and realize the spatial optimization of commercial complex by simulating consumer behavior.Based on the actual individual behavior data,the spatial behavior model is fitted,and on this basis,a series of comparative virtual scenes are constructed by controlling variables,and only the specific design elements are compared,including the distribution relationship between main stores and non-main stores,the way of traffic nodes and pedestrian flows,the path width and pedestrian flows distribution,etc.Through multi-scenario simulation,the differences of consumer behavior caused by the changes of various elements are quantified,and the corresponding spatial optimization strategies are put forward.

simulationcommercial complexspatial optimizationconsumer behavior

张金江、艾麒、连海涛

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河北工程大学建筑与艺术学院

仿真模拟 商业综合体 空间优化 消费者行为

河北省社会科学基金

HB19YS039

2024

建筑与文化
世纪图书出版公司

建筑与文化

影响因子:0.173
ISSN:1672-4909
年,卷(期):2024.(1)
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