数字化背景下传统江南古镇突破同质化困境的思路研究——以南浔古镇为例
Research on the Thinking of Breaking Through the Predicament of Homogeneity in Traditional Jiangnan Ancient Towns under the Digital Background:Taking Nanxun Ancient Town as an Example
计彬颖1
作者信息
摘要
相似的资源禀赋和建设者的急于求成使得江南古镇难以跳出同质化困境,严重阻碍了其可持续发展.文化是共性之外极具个性的东西,如何挖掘当地文化特色并使之随时代发展保持生机是传统江南古镇摆脱同质化困境的思路.文章以南浔古镇为研究案例,从开发过程中对传统的坚守与保护、数字化背景下传统与技术的融合以及景区未来的发展方向三个方面具体分析南浔古镇如何挖掘自身特色形成核心竞争力,以期为传统江南古镇突破同质化困境提供经验借鉴.
Abstract
Similar resource endowments and the eager pursuit of success by builders have made it difficult for the development of Jiangnan ancient towns to break out of the homogenization dilemma,seriously hindering their sustainable development.Culture is something with great individuality beyond commonality.How to excavate local cultural characteristics and keep them alive with the development of the times is the idea for traditional Jiangnan ancient towns to solve the dilemma of homogenization.Taking Nanxun Ancient Town as a research case,this paper analyzes in detail how Nanxun Ancient Town excavates its own characteristics and forms its core competitiveness from three aspects:the adherence and protection of tradition in the development process,the integration of tradition and technology in the digital context,and the future development direction of the scenic spot,in order to provide experience and reference for traditional Jiangnan Ancient Town to break through the dilemma of homogenization.
关键词
传统江南古镇/同质化困境/传统文化/数字化背景Key words
traditional Jiangnan ancient town/homogenization dilemma/traditional culture/digital background引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据