Research on the Thinking of Breaking Through the Predicament of Homogeneity in Traditional Jiangnan Ancient Towns under the Digital Background:Taking Nanxun Ancient Town as an Example
Similar resource endowments and the eager pursuit of success by builders have made it difficult for the development of Jiangnan ancient towns to break out of the homogenization dilemma,seriously hindering their sustainable development.Culture is something with great individuality beyond commonality.How to excavate local cultural characteristics and keep them alive with the development of the times is the idea for traditional Jiangnan ancient towns to solve the dilemma of homogenization.Taking Nanxun Ancient Town as a research case,this paper analyzes in detail how Nanxun Ancient Town excavates its own characteristics and forms its core competitiveness from three aspects:the adherence and protection of tradition in the development process,the integration of tradition and technology in the digital context,and the future development direction of the scenic spot,in order to provide experience and reference for traditional Jiangnan Ancient Town to break through the dilemma of homogenization.
traditional Jiangnan ancient townhomogenization dilemmatraditional culturedigital background